The "Colore Sicuro" Project: not only Colour but also value
In the fragmented coatings industry, Assovernici’s "Colore Sicuro" project has been created to promote the excellent member manufacturers, who share and support mutual values inspired by respect for their customers, for their products, society and the environment.
Assovernici is the official competent association for Italian manufacturers of coatings. Its members include major brands in the industry. As one of its aims, the association promotes the use of high-quality coatings by consumers in order to encourage excellence in a particularly crowded and fragmented market. Coatings are products that can be found everywhere, yet consumers have little knowledge of their characteristics, quality, properties and performance.
Assovernici believes that users are entitled to obtain clear and objective information about the products they buy. In promoting this aim, members of Assovernici decided to share a mutual path, inspired but the association’s Code of Ethics. They created a comprehensive classification of the characteristics of coatings in full compliance with national and international regulations governing the industry, assuring consumers that the products supplied by its members offer specific and reliable performance.
Hence, today, the "Colore Sicuro" project has been created for consumers who, when choosing a coating, can rely on its quality that is represented by the "Colore Sicuro" symbol.
The "Charter of Values"
The fundamental principle of the "Colore Sicuro" project is represented by the "Charter of Values" which describes the commitments undertaken by the member companies.